4. Conclusion

Overall, I feel that the marketing mix plays an important part in determining the success of the event and I congratulate the Anime Festival Asia 08 for making a Jap pop culture festival success in Singapore. The effective use of the marketing mix has been employed by the organizing team with the strong support from the various associations, marketing was done successfully and I think that they have met the expected target of 80,000 visitors in the 2 days events.